All work
Data-based positioning
Predicting the future without a crystal ball.
On using U.S. birth rates to predict consumer trends, and why the size of a generation tells you where to compete.
Watch the talk
The idea
If you have a product or service you want to launch to a certain market, look at how many people are in that age generation. What is the ideal age of the person to whom you want to market it, and are there enough of them approaching that age?
Predictive demography chose where to compete, and when demand might slow, on the TEDx stage and in practice.
On stage and in print
- TEDxTemecula: “How to Predict the Future Without a Crystal Ball.”
- Inland Empire magazine: “Following the Crowd,” on how demographics unlock business success.
- Speaker, InSoCal CONNECT: how demographic trends affect business.
From the work
“Following the Crowd,” from IE Executive, on how demographics unlock business success.
Next case study
Knowing where they stand.